Selling on Etsy

Etsy is a website that focuses on handmade and vintage items.  You can find an array of items on Etsy such as photography, jewelry, toys and our favourite stationery and paper goods. Etsy charges a fee of .20 cents per item or I should say per listing.  You may have a couple different versions of your item in the same listing and you will only be charged the .20 per listing.  Each listing has an expiry date and can be set to an auto renew or you may have the control with a manual renew. 

Etsy is a huge platform and it gives opportunity to many vendors.  With everything in life, you must put in the work for your listing to be noticed such as:

 

A sharp image of your product – it is suicidal to upload a poor quality image, , it will be overlooked.  With so much competition on Etsy, your photo must jump off the page into the buyer’s hands.

 

SEO like our websites must be spot on.  You need to have relevant tags that are related to your listing.  If you are selling notecards you would add tags such as #paperproducts, #thankyoucards etc.  Your description is very important. A relevant title with keywords is a must if you want the buyer to find you. So, if you are selling stationery a good title would be “ Custom Personalized Floral Stationery.” Last, the more a descriptive word is repeated in your listing, the more chance a buyer may find you. 

 

Pricing plays a part in this equation. Do a little research and see what the fair value is for your item. Stay away from charging too low thinking that you will take buyers from your competitor. On the contrary, a buyer may over look low pricing,  thinking that  the item is made poorly.  Do your research and price fair.

 

 

Advertising your shop is crucial. Use your social

tell the world about your shop. Join forums and teams on Etsy, it’s a great way to learn and meet new vendors.

 

 

PaperWenches sells products on Etsy and through their online store.

 

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